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Contractor Marketing
Websites, local search, ads and call tracking for remodelers, builders, countertop fabricators, window and door, garage door, insulation and other home service contractors.
Home improvement is most of what 1REALTOUR does. We work with remodelers, custom builders, stone and countertop shops, window and door companies, garage door installers, insulation contractors and other home service businesses. The work is the same from trade to trade: get found by homeowners in your service area, turn visits into calls and estimate requests, and know which marketing produced the jobs.
What gets in the way
Leads you cannot trace
Calls come in from ads, the Business Profile, yard signs and referrals, but nobody knows which source produced signed jobs, so budget decisions are guesses.
Paying for the wrong jobs
Ads and Local Services Ads send small repair calls or out-of-area requests when you want full remodels or installs in specific cities.
A website that does not show the work
Old project photos, missing license and warranty details and a generic contact form leave homeowners with little reason to call.
Slow or missed follow-up
Estimate requests sit in an inbox while crews are on job sites, and the homeowner hires the contractor who called back first.
Get found where homeowners search
Homeowners usually start with Google. The map results, Local Services Ads and the first organic listings get most of the attention, so we work on all three.
- A complete Google Business Profile with the right categories, services, service area and project photos
- Local Services Ads with the Google Verified badge where your trade is eligible
- Service and area pages written about the work you actually do in each city
- Consistent name, address and phone listings across directories and trade sites
- A steady review request process after finished jobs
A website that sells the job
A contractor's site has a few jobs: show the work, build trust and make it easy to ask for an estimate. We build sites in WordPress or Next.js with project galleries organized by service, before-and-after photos, financing and warranty details, license and insurance information, and clear calls to action on every page.
Estimate forms ask the questions your sales team needs, such as project type, timeline, address and photos, so the first call is productive. Showroom businesses, such as stone and countertop shops, get pages for materials, slab inventory and appointment booking.
Speed matters on job sites too. Many homeowners browse on a phone between other tasks, so we keep pages light, put the phone number and estimate button within reach on every screen, and make galleries load quickly on mobile connections.
Paid ads that match the trade
We run Google Ads, Local Services Ads, Yelp ads and Meta ads with budgets set by service line and season. A kitchen remodeler and a garage door repair company buy very different searches. Repair and emergency work needs call-focused ads that run when someone can answer. High-ticket projects such as additions, windows or custom homes need landing pages, retargeting and patience. 3D renders and short video ads help homeowners picture larger projects.
Track calls back to jobs
Most contractor leads come by phone. We set up call tracking with dynamic numbers, record and review calls, and send qualified calls back to Google Ads as conversions. When your CRM records a signed job, the job value can flow back too, so reports show which campaigns produced revenue and not just rings.
Follow-up that does not depend on memory
Leads go cold when nobody calls back. We connect forms, calls and texts to a CRM with lead routing, set up text and email follow-up with proper opt-in, and send appointment reminders that cut down on missed estimates. After the job, an automated request asks for a review.
What's included
- Contractor website design with project galleries
- Google Business Profile management
- Local Services Ads setup and lead review
- Google Ads, Yelp and Meta campaigns by service line
- Call tracking and qualified call conversions
- CRM, lead routing and text follow-up
- Review request automation
- Monthly report of leads, sources and booked jobs
How we work
- Step 1
Learn the business
We review your services, margins, service area, seasons and the jobs you want more of.
- Step 2
Fix the foundation
We set up call tracking, clean up the Business Profile and listings, and fix the website's lead paths.
- Step 3
Launch campaigns
We start Local Services Ads, Google Ads and local SEO work focused on your priority services and cities.
- Step 4
Review leads
We listen to calls, review lead quality and shift budget toward the sources that book profitable jobs.
Technologies we use
Services for this industry
- Local SEO
- Local Services Ads
- Call Tracking
- SMS Marketing
- Custom CRM Development
- Website Maintenance
- Landing Page Design
- Social Media Management
- Video Ad Production
- Analytics and Conversion Tracking
- SEO Services
- Google Ads
- Yelp Marketing
- Web Design & Development
- WordPress
- Social Media Advertising
- 3D Architecture
- Pay Per Click Marketing
Contractor Marketing projects
Frequently asked questions
What marketing works for home improvement contractors?
Can Local Services Ads work for remodelers and window companies?
How do you know which leads became jobs?
Do you work with contractors outside San Diego?
Can you help a contractor with a suspended Google Business Profile?
Ready to Build Your Next Success Story?
Whether you're launching a new business, redesigning your website, or looking for a long-term digital partner, we're ready to help you create a digital presence that supports sustainable business growth.
