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Baystone Depot – Premium Natural Stone & Surfaces

IndustryHome Remodeling & Construction
Duration3 months
DeliverablesWeb Design & Development, SEO, PPC, Branding
MacBook Frame
baystone home desktop
baystone home mobile
Overview

A Premium Digital Storefront for Natural Stone

Baystone Depot is a premium natural stone and specialty surfaces supplier serving the San Jose and greater Bay Area. We built an elegant, high-performance storefront that showcases their curated slab, tile, and mosaic collections — with dedicated brand pages, detailed product listings, inspiration galleries, and care guides — making it effortless for architects, designers, and homeowners to explore materials and request a design consultation.

Site Features & Design Elements

Responsive DesignProduct Catalog GridBrand & Collection PagesIndividual Product Detail PagesInspiration Gallery SectionBacksplash Inspiration GalleryStone Care Guide SectionAbout Company SectionAdvanced Product FilteringHigh-Resolution ImageryResponsive DesignProduct Catalog GridBrand & Collection PagesIndividual Product Detail PagesInspiration Gallery SectionBacksplash Inspiration GalleryStone Care Guide SectionAbout Company SectionAdvanced Product FilteringHigh-Resolution ImageryResponsive DesignProduct Catalog GridBrand & Collection PagesIndividual Product Detail PagesInspiration Gallery SectionBacksplash Inspiration GalleryStone Care Guide SectionAbout Company SectionAdvanced Product FilteringHigh-Resolution Imagery
Design Consultation CTAMobile FriendlyHero Showcase BannerSearch FunctionalitySmooth Navigation MenuContact Submission FormShowroom & Location InfoFooter Contact InfoSocial Follow LinksCall-to-Action ButtonsDesign Consultation CTAMobile FriendlyHero Showcase BannerSearch FunctionalitySmooth Navigation MenuContact Submission FormShowroom & Location InfoFooter Contact InfoSocial Follow LinksCall-to-Action ButtonsDesign Consultation CTAMobile FriendlyHero Showcase BannerSearch FunctionalitySmooth Navigation MenuContact Submission FormShowroom & Location InfoFooter Contact InfoSocial Follow LinksCall-to-Action Buttons
Our Approach

Our Approach

We delivered a focused four-step digital strategy to elevate Baystone Depot's online presence, present their premium stone and tile inventory through rich product and inspiration pages, win Bay Area local search, and turn browsing designers and homeowners into consultation requests.

01

Research &Positioning

Studied the Bay Area natural stone and surfaces market and competitors. Positioned Baystone Depot as the go-to premium destination for architects, designers, and homeowners seeking curated slabs, tile, and mosaics.

02

Design &Development

Designed and built an elegant storefront with a bold hero, catalog grid, brand and product detail pages, inspiration galleries, and care guides — all optimized for fast browsing on desktop and mobile.

03

SEO &Content Optimization

Optimized product, brand, and gallery pages around Bay Area stone and tile keywords, structured the catalog for discoverability, and enhanced imagery and metadata across the site.

04

Ads &Lead Campaigns

Launched targeted campaigns for high-intent stone, slab, and remodeling searches across San Jose and the greater Bay Area to drive qualified consultation requests.

Results

Project Highlights

organic trafffic 1
+340%

Organic Traffic

conversion rate 1
520+

Monthly Inquiries

leads generated 1
#1

Bay Area Rankings

Mobile Adoption

Baystone Depot about page on mobile
Baystone Depot brands elysium tile page on mobile
Baystone Depot care page on mobile
Baystone Depot gallery backsplash page on mobile
Baystone Depot products slot onyx page on mobile

Ready to Build Your Next Success Story?

Whether you're launching a new business, redesigning your website, or looking for a long-term digital partner, we're ready to help you create a digital presence that supports sustainable business growth.