Video ad production is the planning, editing and design of short videos made to run as ads. 1REALTOUR produces short-form video and motion graphics ads for Meta, TikTok and YouTube, mostly from footage your team captures on a phone plus graphics, captions and voiceover we add. It suits businesses that need a steady supply of new ad creative without a film crew for every campaign.
What we make
- Vertical short-form ads for Reels, Stories, TikTok and YouTube Shorts
- Before-and-after and project walkthrough edits for contractors
- Product demos, unboxings and how-to clips for online stores
- Motion graphics ads built from photos, logos and text when no footage exists
- Event promos and recap videos for nonprofits and organizations
- Cutdowns of longer videos into short versions for each placement
We also produce 3D renders and animated walkthroughs for projects that are not built yet, through our 3D architecture service.
Built for how people watch
Most short-form ads are watched on a phone, often with the sound off, and people decide in the first moments whether to keep watching. We open with the most interesting shot, put the offer or result on screen early, and add burned-in captions so the message works without audio.
Each platform publishes its own specifications. TikTok and YouTube both list 9:16 as the vertical format, and Meta recommends 9:16 for Stories and Reels placements. We export each ad in the aspect ratios and lengths the placement needs, and keep text inside the safe zones so buttons and captions do not cover it.
Real footage beats stock
Viewers can tell when an ad uses generic stock clips. Footage of your actual crew, finished projects, products or events builds more trust and gives the ad something specific to say. We send a simple shot list so anyone on your team can capture usable clips: steady, well lit, horizontal and vertical, with a few seconds before and after each action.
When filming on site makes sense, we plan it to capture material for several ads and social posts in one visit. Every ad uses licensed music and footage, and we confirm that people shown on camera have agreed to appear.
Testing creative, not guessing
Ad performance usually drops as the same audience sees the same video repeatedly. We produce variations of each concept with different hooks, captions and calls to action so your ad manager can test them and replace tired creative on a schedule. Results feed back into the next round of edits. If 1REALTOUR also runs your social advertising, this loop happens inside one team. If another agency runs your ads, we deliver organized files with clear names for each version so they can upload and test them without guesswork.
What's included
- Concept and script for each ad
- Shot list for your team or on-site filming
- Editing, color and sound cleanup
- Burned-in captions and on-screen text
- Motion graphics and logo animation
- Voiceover and licensed music
- Exports sized for Meta, TikTok and YouTube
- Hook and call-to-action variations for testing
How we work
- Step 1
Brief
We agree on the offer, audience, platforms and what footage is available.
- Step 2
Script
We write short scripts and shot lists for each concept.
- Step 3
Capture
Your team films from the shot list, or we plan an on-site shoot.
- Step 4
Edit
We edit, caption and export each ad and its variations in every needed format.
- Step 5
Refresh
We review performance with your ad manager and produce new variations as ads fatigue.
Technologies we use
Industries we serve
Frequently asked questions
What aspect ratio should video ads use?
Can 1REALTOUR make video ads from phone footage?
Do video ads need captions?
How often should video ads be refreshed?
Does 1REALTOUR run the ad campaigns too?
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