A landing page is a single page built for one campaign and one action, such as requesting a quote, booking a consultation or registering for an event. 1REALTOUR designs and builds landing pages for Google Ads, Meta and TikTok campaigns, email and SMS sends. We wire up conversion tracking before launch so you can see which campaign produced each lead.
Why ads should not point at your home page
A home page has to serve everyone: past customers, job seekers, vendors and new prospects. A visitor who clicked an ad for kitchen remodeling or a spring sale wants to see that exact offer right away. When the page does not match the ad, people leave and you still pay for the click.
A dedicated landing page repeats the promise from the ad, removes the main navigation and puts the form or phone number where nobody has to search for it. It also gives Google Ads a relevant destination, which affects how the ad platform judges landing page experience.
What goes into a page we build
- A headline and opening section that match the ad copy and keyword
- One primary call to action, repeated down the page
- Short forms that ask only for what your team needs to follow up
- Click-to-call buttons and tracked phone numbers for mobile visitors
- Proof that is real: project photos, reviews you can verify, licenses and service areas
- Answers to the questions people ask before they call
- Fast load times on mobile, with compressed images and minimal scripts
- Accessible markup, readable contrast and labeled form fields
We write the copy with you. Your crew, your process and your service area are more persuasive than generic claims.
Tracking is part of the build
A landing page without tracking cannot tell you whether a campaign worked. Before launch we set up GA4 key events for form submissions and calls, connect them to Google Ads conversions, and install the Meta pixel or TikTok pixel when those platforms send traffic. Call tracking numbers can be swapped onto the page so phone leads are counted alongside form leads.
Form submissions can go straight into your CRM, email platform or help desk, and can trigger an instant text or email reply so a new lead hears from you within minutes.
Where landing pages live, and how they improve
We can build landing pages inside your existing WordPress site, on a Next.js site with Payload CMS, or on Shopify for product campaigns. Keeping them on your own domain helps with trust and with tracking.
Design first, then test
This service covers designing and launching new campaign pages. Once a page has enough traffic, our Conversion Optimization service takes over the ongoing testing of headlines, forms and layouts. Many campaigns need a few variations for different services or locations, and we build those from a shared template so changes stay consistent.
What's included
- Campaign and offer review
- Copywriting matched to your ads
- Mobile-first page design and build
- Lead form and click-to-call setup
- GA4 key events and Google Ads conversions
- Meta or TikTok pixel installation
- CRM, email or SMS lead routing
- Speed and accessibility checks before launch
How we work
- Step 1
Brief
We review the campaign, audience, offer and what happens after someone submits the form.
- Step 2
Write and design
We draft copy and a page layout for your approval, focused on one action.
- Step 3
Build and track
We build the page, connect forms and calls, and verify every conversion fires.
- Step 4
Launch and hand off
We launch with the campaign, watch early results and hand ongoing testing to CRO when traffic allows.
Technologies we use
Industries we serve
Frequently asked questions
How is a landing page different from a regular website page?
Can 1REALTOUR build landing pages on my existing WordPress site?
Does every ad campaign need its own landing page?
How does 1REALTOUR track leads from a landing page?
How much does a landing page cost?
Ready to Build Your Next Success Story?
Whether you're launching a new business, redesigning your website, or looking for a long-term digital partner, we're ready to help you create a digital presence that supports sustainable business growth.
