Ecommerce website development is the build of the store itself: the platform, catalog, product pages, checkout, payments, shipping, taxes and the feeds that send products to Google. 1REALTOUR builds and rebuilds stores on WooCommerce and Shopify, including Shopify Hydrogen storefronts. Once the store is running well, our Ecommerce Marketing service handles growth through SEO, ads, email and SMS.
WooCommerce or Shopify
Both platforms run successful stores. The right choice depends on your products, team and integrations. We look at how many products and variants you sell, how orders are fulfilled, which systems need to connect and who will manage the store day to day.
WooCommerce
WooCommerce runs on WordPress, so content and commerce live in one site you fully control. It suits stores with complex product options, custom pricing rules, memberships or heavy content, and teams that already work in WordPress. It needs reliable hosting and regular updates, which we can provide.
Shopify
Shopify is a hosted platform that handles servers, security patches and checkout infrastructure. It suits stores that want lower technical maintenance, strong built-in checkout and a large app ecosystem. For brands that need a fully custom front end, Shopify's Hydrogen toolkit lets us build a headless storefront while Shopify runs the commerce back end.
What a store build covers
- Catalog structure: categories, collections, filters, variants and attributes
- Product page templates with clear photos, specs, reviews and shipping details
- Checkout setup with payment methods, shipping rates, tax settings and order emails
- Customer accounts, subscriptions or wholesale pricing where needed
- Product data import and cleanup from spreadsheets or an old platform
- Google Merchant Center product feeds for Shopping ads and free listings
- Klaviyo, CRM, inventory and fulfillment integrations
- Analytics and purchase tracking for GA4 and ad platforms
Catalog and feed quality
Search engines and shopping ads depend on accurate product data. Titles, descriptions, prices, availability, identifiers like GTINs and images need to be consistent across the site and the feed. We set up the Google Merchant Center feed from your store, fix disapprovals and add structured data to product pages so the information matches everywhere. When a product sells out or a price changes, the feed updates with the store so ads do not send shoppers to an unavailable item.
Speed, accessibility and checkout friction
Slow product pages and confusing checkouts cost sales. We keep themes lean, compress images, limit apps and plugins to the ones that earn their place, and test checkout on real phones. Stores are built to WCAG 2.1 AA accessibility practices, with labeled fields, keyboard access and readable contrast, which also helps every shopper.
Replatforming an existing store includes redirecting old product and category URLs, moving customers and order history where the platforms allow, and checking that tracking and feeds work on day one.
What's included
- Platform recommendation and store planning
- Theme design or custom storefront
- Catalog setup and product data import
- Checkout, payments, shipping and tax setup
- Google Merchant Center product feed
- Email, CRM and fulfillment integrations
- GA4 and ad platform purchase tracking
- Redirects and data migration for replatforms
- Store admin training
How we work
- Step 1
Plan
We review your products, operations and integrations and recommend a platform.
- Step 2
Design
We design the home, collection, product and cart pages for mobile first.
- Step 3
Build
We build the store, import products and connect payments, shipping and feeds.
- Step 4
Test
We place test orders, check emails and tracking, and verify the feed in Merchant Center.
- Step 5
Launch
We launch, monitor orders and errors, and train your team on the admin.
Technologies we use
Industries we serve
Ecommerce Website Development projects
Frequently asked questions
Should I use WooCommerce or Shopify?
What is Shopify Hydrogen?
Does 1REALTOUR set up Google Merchant Center feeds?
Can 1REALTOUR move my store to a new platform?
How is ecommerce website development different from ecommerce marketing?
Ready to Build Your Next Success Story?
Whether you're launching a new business, redesigning your website, or looking for a long-term digital partner, we're ready to help you create a digital presence that supports sustainable business growth.









