Shopify Development

For most stores, a well-built theme is the right choice. We start from a solid Online Store theme and customize sections, product templates and collection pages so your team can edit content in the theme editor without calling a developer.

• Custom sections and blocks your team can reuse
• Product pages with variant logic, size guides and bundles
• Collection filtering and sorting that match how customers shop
• Speed work: image sizes, app cleanup and script loading
• Accessibility fixes for keyboard use, contrast and form labels

We also audit installed apps. Stores often collect apps that overlap, slow the page or leave code behind after removal. We remove what is not used, replace small apps with theme code where that is simpler, and document what each remaining app does.

Hydrogen is Shopify's toolkit for headless storefronts. It handles the Shopify-specific parts that are easy to get wrong, such as the cart, variant selection, collection filtering and analytics, and it works with frameworks like React Router and Next.js. Shopify still provides the Storefront API, customer accounts and checkout.

Headless makes sense when you need content-heavy pages, a custom editorial experience, content from a headless CMS such as Payload, or one front end that serves several stores. It also adds hosting and maintenance work, so we recommend it only when a theme cannot meet the requirement.

A messy catalog causes problems everywhere: in search, in filters, in feeds and in reports. We set up product types, tags, metafields and variant options consistently, and we import or clean up large catalogs from spreadsheets or other platforms. When moving from WooCommerce or another store, we map old product URLs to new ones with redirects so search traffic is not lost.

Shopify's Google & YouTube sales channel syncs products to Google Merchant Center. The sync works only as well as the product data behind it. We fill in titles, descriptions, GTINs or brand and MPN, product categories, shipping and return settings, then fix the disapprovals and warnings Merchant Center reports. We also check that GA4 and Google Ads conversion tracking record purchases correctly.

For stores that sell on other channels, we keep one clean product source in Shopify and send it to each channel, rather than editing listings in several places. When a product changes price or goes out of stock, every listing updates from the same record.