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Social Media Management

Consistent organic posting, community replies and profile upkeep on the platforms your customers use, with paid Meta and TikTok boosts when a post earns them.

Social media management is the day-to-day work of keeping your business present and responsive on social platforms. 1REALTOUR plans and publishes organic content, answers comments and messages, keeps your profiles accurate, and uses small Meta and TikTok ad budgets to push the posts that already work. It suits local service businesses, nonprofits and online stores that know they should post regularly but do not have the time to do it well.

Organic first, paid where it helps

Most businesses do not need more ads. They need a profile that looks active and trustworthy when a customer checks it after seeing a yard sign, a referral or a search result. That means recent posts, real project photos, quick replies and correct contact details.

We build the organic base first. Once a post shows real engagement, we can put a modest Meta or TikTok budget behind it to reach more people in your service area. Full paid campaigns with funnels, retargeting and lookalike audiences are covered by our Social Media Advertising service. This page is about the ongoing management that keeps your accounts alive between campaigns.

What a typical month looks like

Work runs from a shared content calendar that you can review before anything goes live.

  • A monthly plan of posts built around your projects, products, events and seasonal offers
  • Photo and short video edits from material you send, sized for each platform
  • Captions written in your voice, with local references where they fit
  • Scheduling and publishing on Facebook, Instagram, TikTok and LinkedIn as needed
  • Comment and direct message monitoring, with replies or hand-offs agreed in advance
  • Boosted posts and small Meta or TikTok campaigns when a post is worth amplifying

For contractors, the strongest content is usually before-and-after work, crew photos and short walkthrough clips. For stores, it is products in use. For nonprofits, it is events and the people behind them. We plan around what you can realistically supply.

Profiles, reviews and consistency

Customers compare what they see across platforms. If your hours, phone number or service area differ between Facebook, Instagram and your Google Business Profile, people notice. We audit each profile at the start and keep names, links, categories, hours and contact details consistent.

We also watch for reviews and recommendations on your social pages and draft responses for your approval. Negative feedback gets flagged to you quickly so you can decide how to handle it.

Reporting that ties back to the business

Follower counts are easy to report and rarely matter. Each month we show which posts drove profile visits, website clicks, messages and calls, and what we plan to change. When your website has GA4 and call tracking in place, we tag social links so visits and leads from social show up in the same reports as your other channels.

When social is not the right priority

If your website is slow, your Google Business Profile is incomplete or nobody answers the phone, social posting will not fix that. We will say so and point the budget where it does more good.

What's included

  • Profile audit and cleanup on each platform
  • Monthly content calendar for approval
  • Post design, short video edits and captions
  • Scheduling and publishing
  • Comment and message monitoring
  • Boosted posts on Meta and TikTok when warranted
  • UTM-tagged links for website tracking
  • Monthly report with next steps

How we work

  1. Step 1

    Audit

    We review your current profiles, past posts and competitors, and fix inconsistent business details.

  2. Step 2

    Plan

    We agree on platforms, posting frequency, content themes and who handles which replies.

  3. Step 3

    Publish

    We create, schedule and publish posts from an approved calendar and monitor responses.

  4. Step 4

    Amplify

    Posts that perform well organically get a small paid push on Meta or TikTok.

  5. Step 5

    Review

    Each month we report on clicks, messages and leads and adjust the plan.

Technologies we use

Industries we serve

Frequently asked questions

What is the difference between social media management and social media advertising?
Social media management covers ongoing organic work: planning, publishing, replying and keeping profiles accurate. Social media advertising covers paid campaigns with defined budgets, audiences, retargeting and conversion tracking. 1REALTOUR offers both, and many clients start with management and add a full ad campaign later.
Which platforms does 1REALTOUR manage?
1REALTOUR manages Facebook, Instagram, TikTok and LinkedIn pages. We recommend focusing on the platforms your customers actually use rather than posting everywhere. For most local service businesses that means Facebook and Instagram first.
Do I need to supply photos and videos for social media management?
Real photos and short clips from your jobs, products or events perform far better than stock images. 1REALTOUR edits, crops and captions the material you send and can suggest simple ways for your team to capture it on a phone. Stock or designed graphics fill gaps when needed.
Will 1REALTOUR reply to comments and messages on my behalf?
1REALTOUR can reply to routine comments and messages using guidelines you approve. Pricing questions, complaints and booking requests are handed to you or your team, so customers always get an accurate answer.
How much does social media management cost?
The cost of social media management depends on the number of platforms, posting frequency and how much video editing is involved. Contact 1REALTOUR for a quote based on your goals.

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