WhatConverts

WhatConverts is lead tracking and reporting software built for marketing agencies and their clients. It captures phone calls, form submissions and chats in one place and records the marketing source of each lead, such as the campaign, keyword or referring site.

For phone calls, WhatConverts provides tracking numbers matched to marketing sources and uses dynamic number insertion, which swaps the phone number shown on a website based on how the visitor arrived. That way a call from a Google Ads visitor and a call from an organic visitor are recorded separately.

What WhatConverts tracks

• Phone calls through tracking numbers
• Website form submissions
• Chats
• The source, medium, campaign and keyword behind each lead
• Lead quality and value marked by the business

From leads to reporting

Counting leads is only part of the picture. WhatConverts lets a business mark each lead as qualified or not and add a sale value, which turns lead counts into a view of which channels produce real business. Reports can then compare channels on leads and value rather than clicks alone.

When WhatConverts fits

WhatConverts fits businesses that get leads through several channels at once, such as calls, forms and chat, and want them in one report with their sources. It is useful when a business runs Google Ads, local SEO and other campaigns together and needs to see which ones produce leads.

Accurate tracking depends on setup. Tracking numbers must appear on every page, forms must be captured correctly and existing analytics tags must not double-count conversions. A short test call and test form after setup confirm that each lead lands with the right source.