Twenty CRM

Twenty is an open-source CRM. It covers the usual CRM records, such as companies, people and opportunities, and lets a team reshape the data model with custom objects and fields as the business changes. Twenty has an open-source core, can run in Twenty's cloud or be self-hosted, and lets the owner export data at any time.

Twenty is built for teams that want a CRM they can build on rather than only configure. It offers workflows for automation, an API for connecting other systems and support for AI agents that work inside the data model with set permissions.

What Twenty handles

• Companies, people and opportunities with pipeline views
• Custom objects and fields for business-specific records
• Workflows that automate updates and follow-ups
• An API for connecting websites, forms and other tools
• Cloud or self-hosted deployment with data export

Why an open-source CRM

Many small businesses outgrow spreadsheets but do not need the cost and complexity of a large enterprise CRM. An open-source CRM gives them a modern interface and the option to own their data and hosting. If a vendor changes direction, the data and the software remain available to the business.

Connecting leads to the CRM

A CRM only works when leads arrive in it without manual entry. Website forms, call tracking, landing pages and booking tools can create records in Twenty through its API or through automation tools such as n8n and Zapier. Each lead then carries its source, so the sales team and reporting both see where it came from.

When Twenty fits

Twenty fits service businesses, agencies and small sales teams that want a flexible CRM and value data ownership. Businesses that need deep industry-specific features may need a custom CRM built in Laravel and Filament instead.