Connecting Jewish Students Through Digital Marketing
Hillel Digital is a specialized digital marketing platform designed to help Hillel organizations reach Jewish students on college campuses through targeted Instagram and Google Ads campaigns. The platform enables individual Hillels to customize ads with their logos, school colors, and messaging while benefiting from centralized campaign management and lower advertising costs. We partnered with them to build an innovative self-service platform that streamlines ad creation, provides customization tools, and delivers consistent brand messaging across multiple campuses, making digital outreach accessible to Hillel staff without requiring technical expertise.
Site Features & Design Elements
Our Approach
We created a comprehensive self-service marketing platform that democratizes digital advertising for Hillel organizations. Our approach focused on building intuitive customization tools, automating campaign management, and creating a seamless user experience that empowers Hillel staff to launch professional campaigns without technical knowledge.
Platform Strategy &User Research
Conducted research with Hillel organizations to understand pain points in campus marketing. Identified need for accessible, cost-effective digital advertising solution that maintains brand consistency while allowing individual campus customization.
Platform Design &Development
Built self-service platform with intuitive customization tools including logo upload, color selection, and messaging options. Developed real-time ad preview system, automated campaign generation, and centralized management dashboard for efficiency.
SEO &Content Strategy
Optimized platform for search visibility targeting Hillel organizations and Jewish campus outreach keywords. Created educational content explaining benefits of collective advertising, developed onboarding materials, and implemented conversion tracking.
Launch &User Acquisition
Launched targeted campaigns reaching Hillel directors and campus engagement professionals. Created demonstration materials showcasing platform capabilities, developed training resources, and implemented onboarding support to drive adoption across campuses.
Project Highlights
Hillel Organizations Onboarded
Students Reached Monthly
Cost Reduction Per Hillel
Ready to Build Your Next Success Story?
Whether you're launching a new business, redesigning your website, or looking for a long-term digital partner, we're ready to help you create a digital presence that supports sustainable business growth.
