Enriching Jewish Student Lives At Cal Berkeley
Berkeley Hillel serves as the vibrant center for Jewish students at UC Berkeley, offering inclusive community, Shabbat dinners, kosher meals, leadership programs, holidays, and personal growth opportunities in a welcoming home away from home. We partnered to craft an engaging, modern digital platform that highlights their mission, programs, events, and community stories while streamlining donations, newsletter sign-ups, and involvement. Our comprehensive strategy included website redesign, local SEO optimization, branding refinement, and targeted ad campaigns that boosted visibility and drove increased student engagement and support.
Site Features & Design Elements
Our Approach
We delivered a focused four-step digital enhancement to amplify Berkeley Hillel's online presence, showcase their inclusive programs and student impact through heartfelt storytelling, optimize for local Berkeley reach, and facilitate seamless pathways for donations, sign-ups, and community connections.
Discovery & Insights
Explored UC Berkeley Jewish student needs, competitor landscapes, and engagement trends. Positioned Hillel as the inclusive, transformative hub for Jewish life on campus.
Branding & Redesign
Developed a warm, modern website with clear section navigation, impactful quotes, strong CTAs for donate/newsletter, and content highlighting programs and inclusivity.
SEO & Content Build
Targeted Berkeley and UC-specific keywords, optimized pages like events and calendar, enhanced on-page elements, and created content to attract students and supporters organically.
Ads & Engagement Campaigns
Executed Google Ads and social campaigns aimed at prospective students, families, and alumni, with retargeting and optimized landing pages to grow involvement and donations.
Project Highlights
Organic Traffic
Monthly Signups
Donation Growth
Mobile Adoption
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Whether you're launching a new business, redesigning your website, or looking for a long-term digital partner, we're ready to help you create a digital presence that supports sustainable business growth.
