Difference Between a Rich Snippets and a Featured Snippets

Whats the Difference Between a Rich Snippets and a Featured Snippets?

Have you ever searched for something online and noticed that some results look slightly different than others? That’s because of two important concepts: “rich snippets” and “featured snippets.” But what are they, and how do they differ?

Assume you’re looking for your favorite recipe or want to learn about a famous historical figure. When you enter your question into a search engine such as Google, you will be presented with a list of results. Among these results, some may stand out more than others. We refer to these special search results as “snippets.”

This guide will clears you Whats the Difference Between a Rich Snippets and a Featured Snippets. By the end, you will have a better understanding of these two key concepts and how they affect your online search experience.

Difference Between a Rich Snippets and a Featured Snippets

Rich SnippetsFeatured Snippets
Extra info added to search results, like ratings or pictures.Quick answers shown at the top of search results.
Make search results look fancier and more informative.Provide immediate answers to specific questions.
Help users decide which result to click by providing more context.Save time by displaying the main information without clicking on any link.
Automatically generated based on webpage content.Automatically selected by the search engine based on relevance and usefulness.

Rich snippets add extra flavor to search results, while featured snippets serve up quick answers without the need to click further.

What are Rich Snippets?

Rich snippets are like toppings on search results. They make them look fancy by adding extra information, like ratings or pictures. So, when you search for something, like a recipe or a movie, rich snippets help you see more details quickly. They make searching more fun and useful!

Imagine you’re searching for a movie to watch, like “The Lion King.” With rich snippets, you might see the movie’s rating (like 4.5 stars out of 5) and a small picture of Simba, the lion. These extra details help you decide if you want to watch the movie without clicking on anything!

What are Rich Snippets

What are Featured Snippets?

Featured snippets are the highlights of search results. They display a quick answer to your question right at the top of the search page, so you don’t have to read through lots of websites. It’s like having someone give you the main point without having to search too hard!

“Search engines automatically select the information they believe is most useful for user intent and display it as a featured snippet. “

For example, when you search for something, such as “how to tie a tie,” the search engine finds a good answer and displays it at the top, making it easy for you to find what you’re looking for.

What are Featured Snippets

How are Rich Snippets Generated ?

  1. Webmasters Add Schema Markup: Webmasters add special code called schema markup to their website’s HTML.
  2. Describing Content: This schema markup describes the content on the webpage in a structured way. For example, it might specify that a certain section contains a recipe, and within that, it might specify ingredients and cooking time.
  3. Search Engine Crawls the Website: Search engines regularly scan websites to understand their content. When they come across a webpage with schema markup, they recognize it as structured data.
  4. Understanding Content Better: The search engine uses the schema markup to better understand what the webpage is about and what information it contains.
  5. Generating Rich Snippets: Based on this understanding, the search engine can generate rich snippets, which are enhanced search results that show additional information, such as ratings or event dates.
  6. Displaying in Search Results: When someone searches for relevant information, the search engine may display these rich snippets alongside the regular search results, providing users with more helpful and relevant information at a glance.

Benefits of Rich Snippets

By providing more information and making search results more visually appealing, Rich Snippets can increase click-through rates (CTR) and improve user engagement. This positive user interaction can signal to search engines that the website’s content is relevant and valuable, potentially leading to higher rankings in search results.

Benefits of Featured Snippets

When a website’s content is featured in a snippet at the top of the search results, it increases visibility and authority. Users are more likely to click on the link to learn more, which can lead to increased website traffic and improved rankings in search engine results pages (SERPs). Additionally, being featured as a snippet enhances the website’s credibility and establishes it as a trusted source of information in the eyes of both users and search engines.


Rich Snippets improve search engine rankings by offering more information, increasing click-through rates, and overall improving the user experience. Similar to this, Featured Snippets boost traffic, visibility, and reputation by displaying material from a website at the top of search results. A website’s performance in search engine results pages can be improved by utilising both kinds of snippets, which will ultimately increase organic traffic and improve the website’s online presence.

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