Soft 404

What is Soft 404 and How to Fix Them

“Soft 404 errors can hinder your website’s SEO performance. Understanding what they are and how to fix them is crucial for maintaining search visibility and user experience. In this guide, we’ll delve into the concept of soft 404s, explore their impact on your website, and provide actionable strategies to resolve them effectively. By addressing soft 404 errors, you can enhance your website’s search engine rankings, improve user engagement, and ensure a seamless browsing experience for your visitors. Let’s dive into the world of soft 404s and learn how to keep your website optimized for success.”

What is Soft 404

A soft 404 occurs when a webpage returns a 200 OK status code but displays content that suggests the page is not found. Essentially, it’s a misleading response to a request for a nonexistent page. Search engines may interpret soft 404s as valid pages, impacting SEO. Unlike traditional 404 errors, soft 404s don’t provide helpful information to users or search engines, leading to confusion and decreased user experience. Identifying and resolving soft 404s is essential for maintaining website integrity, ensuring accurate indexing by search engines, and improving overall SEO performance.

What is Soft 404

How to Find (and Fix) Soft 404 Errors

Find Soft 404 Errors in Google Search Console

Identify Soft 404 Errors:

Scroll down to the list of errors and click on the “Excluded” tab. Look for URLs labeled as “Soft 404” errors. These are pages that Google suspects may be soft 404s.

View Details:

Click on the specific error to view more details about the soft 404. Google Search Console provides information such as the affected URL, the date the error was detected, and additional context to help you understand the issue.

Review Pages:

Visit the URLs flagged as soft 404 errors and examine their content. Determine if they genuinely represent non-existent pages or if they contain valuable content that may have triggered a false positive.

Take Action:

Depending on your findings, take appropriate action to address the soft 404 errors. This may include updating content, adjusting server configurations, or implementing redirects as necessary.

Validate Fixes:

After making changes, use Google Search Console’s validation feature to confirm that the soft 404 errors have been resolved. This ensures that Google reevaluates the affected URLs and reflects the changes in its index.

Validate Fixes technical seo Errors

By regularly monitoring soft 404 errors in Google Search Console and taking proactive steps to address them, you can improve your website’s indexing and maintain a positive user experience.

If the Page Doesn’t Exist: Set Up a Proper 404 or 410 Error

Setting up a proper 404 or 410 error page is vital when pages don’t exist. Create a custom error page with clear messaging and helpful navigation. Return the correct HTTP status code: 404 for “Page Not Found” or 410 for “Gone.” Include relevant links to guide users to other parts of your site. Avoid generic error messages and provide informative explanations. Implement redirects if pages have moved to new locations. Regularly monitor error reports in Google Search Console and address issues promptly. By managing non-existent pages effectively, you can enhance user experience and maintain search engine credibility.

If the Page Does Exist: Improve the Content and Reindex

If the page exists but needs improvement, enhance its content for better user experience. Update the information, add relevant keywords, and optimize meta tags. Ensure the page offers value and relevance to visitors. After improvements, request reindexing through Google Search Console. This prompts search engines to revisit and update their index with the latest version of the page. Monitor the page’s performance and user engagement metrics to gauge effectiveness. By continually improving content and requesting reindexing, you can enhance the visibility and relevance of your pages in search engine results, driving more traffic and improving overall website performance.

If the Page Was Moved: Set Up a 301 Redirect

Certainly! When addressing soft 404 errors within the context of “How to Find (and Fix) Soft 404 Errors,” the process of setting up a 301 redirect for a moved page aligns with the “Fix” aspect. Soft 404 errors occur when a page returns a “not found” response code (404) but displays content similar to a functioning page. If a page has been moved, it might generate soft 404 errors if not properly redirected. To fix this, identifying such pages through tools like Google Search Console and then setting up a 301 redirect to the new page location resolves the soft 404 issue and ensures a smooth user experience.

If the Page Was Moved: Set Up a 301 Redirect from yoast  plugin


In conclusion, addressing soft 404 errors is essential for maintaining a robust and user-friendly website. By identifying and fixing these errors promptly, website owners can improve their site’s SEO performance and user satisfaction. Implementing 301 redirects for moved pages ensures that visitors seamlessly navigate to the correct content, preventing disruptions and enhancing overall site usability. Additionally, resolving soft 404 errors demonstrates a commitment to providing high-quality online experiences, which can positively impact search engine rankings and organic traffic. By taking proactive steps to address soft 404 errors, website owners can optimize their site’s performance and create a more reliable online presence.

Read More 301 Redirect: What It Is & How It Impacts SEO


Why are soft 404 errors important to address?

Soft 404 errors affect SEO and user experience, leading to lower rankings and confusing visitors. Resolving them maintains website integrity.

How do soft 404 errors impact my website’s performance

Soft 404 errors can harm SEO by misleading search engines and users, potentially lowering rankings and undermining user trust.

What tools can I use to identify and fix soft 404 errors on my website?

Google Search Console and various website auditing tools offer effective solutions for monitoring and resolving soft 404 errors to maintain website health.

Similar Posts