Short tale keywords, also known as head keywords or broad keywords, are typically one to two-word phrases that have a high search volume.

What Are Short Tale Keywords?

Short tale keywords, also known as head keywords or broad keywords, are typically one to two-word phrases that have a high search volume. These keywords are broad and general, capturing a wide audience searching for that term. Examples include words like “shoes,” “travel,” or “coffee.”

  • “Shoes”
  • “Travel”
  • “Coffee”
  • “Books”
  • “Fitness”

Unlike long-tail keywords, which are longer and more specific phrases (e.g., “best running shoes for women”), short tale keywords are more general and have a higher search volume. Long-tail keywords tend to be less competitive and more targeted, making them easier to rank for but attracting less traffic overall.

The Role of Short Tale Keywords in SEO

High Search Volume

Short tale keywords attract a large number of searches. This high volume can lead to increased visibility and potentially more traffic to your site.

Competitive Nature

Due to their broad appeal, short tale keywords are highly competitive. Many websites aim to rank for these terms, making it challenging to secure a top spot on search engine results pages (SERPs).

Impact on Website Traffic

When used effectively, short tale keywords can drive significant traffic to your website. However, due to their broad nature, this traffic may not always be highly targeted.

Advantages of Using Short Tale Keywords

Broad Reach

Short tale keywords have the potential to reach a vast audience. If you’re looking to increase brand awareness and attract new visitors, these keywords can be very effective.

Brand Awareness

Using popular short tale keywords can help establish your brand as a leader in your industry. When people see your site ranking for these high-volume terms, it can boost your credibility and visibility.

Higher Potential for Traffic

With more searches comes the possibility of more clicks. Short tale keywords can significantly increase your site’s traffic if you manage to rank well for them.

Advantages of Using Short Tale Keywords

Challenges with Short Tale Keywords

High Competition

Ranking for short tale keywords can be extremely difficult due to the high level of competition. Many well-established websites are already targeting these keywords, making it tough for newcomers to break through.

Cost in Paid Campaigns

If you’re using paid search campaigns, bidding on short tale keywords can be expensive. The high competition drives up the cost-per-click (CPC), which might not always be cost-effective.

Difficulty in Ranking

Because so many sites compete for these keywords, it can be hard to achieve and maintain a high ranking. This requires continuous effort and a robust SEO strategy.

How to Choose the Right Short Tale Keywords

Analyzing Search Volume

Use keyword research tools to determine the search volume of potential short tale keywords. Look for keywords with high search volume that align with your content.

Assessing Competition

Evaluate the competitiveness of each keyword. Tools like SEMrush or Ahrefs can provide insights into how difficult it is to rank for specific terms.

Relevance to Your Content

Ensure the keywords you choose are relevant to your content and audience. Irrelevant keywords may bring traffic, but they won’t convert into meaningful engagement or sales.

Tools for Identifying Short Tale Keywords

Google Keyword Planner

Google Keyword Planner is a free tool that helps you find keywords related to your business. It provides search volume data and competition levels.


SEMrush is a comprehensive SEO tool that offers in-depth keyword research, including search volume, keyword difficulty, and competitive analysis.


Ahrefs is another powerful SEO tool that provides detailed keyword data. It helps you find keywords that your competitors are ranking for and gives insights into keyword difficulty.


Short tale keywords are a powerful tool in the SEO arsenal. While they come with their challenges, their potential for driving traffic and increasing brand awareness is immense. By understanding how to effectively choose, implement, and balance short tale keywords with long-tail keywords, you can create a robust SEO strategy that propels your website to the top of search engine rankings. Stay informed, be adaptable, and continue refining your approach to achieve the best results.

Read More What Are Long Tail Keywords?